TL;DR
In summary: This article outlines 13 creative types of real estate postcards to generate leads—ranging from just‑sold and open‑house to neighborhood market updates. It highlights their benefits, offers design tips, and links to fully customizable Xara templates.
Why Use Real Estate Postcards?
Personal & Tangible: Postcards feel more human and memorable than digital ads. They connect with potential clients on a physical level.
Highly Visible & Cost‑Effective: Postcards cost around $1 (or less in bulk) and are more likely to be retained than flyers or emails.
Targeted Marketing: They enable focused targeting by neighborhood or ZIP code, helping agents become recognized local experts.
13 Postcard Ideas & Templates
1. Just‑Sold Postcard
Key Idea: Promote a property you’ve just sold.
Design Tips: Use a strong visual of the sold home and headlines like “Just Sold in Your Neighborhood” or “Your Neighbors Just Made a Smart Move!”
Add-ons: Include agent photo, contact info, and a seller’s testimonial
Try this template! 
Try this template!2. Just‑Listed Postcard
Purpose: Create buzz for a new listing.
Headline Ideas: “New Listing in [Location]”, “Your Dream Home Awaits”.
Urgency Angle: Phrases like “Schedule Your Tour Today” spur action.
Try this template!3. Meet Your Real Estate Agent
Objective: Build trust and familiarity.
Content Tips: Include a brief professional bio, experience highlights, agent headshot, a client review, and a QR code linking to contact details. Use bullet points for clarity.
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Try this template!4. Open‑House Postcard
Goal: Drive attendance.
Design Best Practices: Use high-quality photos, minimal text, and clear event details (date, time, location). Finish with a compelling CTA.
Try this template!5. Free Home Valuation Offer
Purpose: Attract potential sellers.
Headlines: “What’s Your Home Worth?”, “Free Home Valuation Today”.
Value: Offers expert insight, building rapport while generating leads.
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Try this template!6. Looking to Sell/Buy?
Strategy: Capture both buyers and sellers.
CTA Examples: “Thinking of Moving? Find Out Your Home’s Worth” or “Meet Your Local Real Estate Expert”—include agent contact details and QR code.
Try this template!7. Market Update Postcard
Role: Position yourself as a market-savvy advisor.
Content Tip: Share local real estate trends or statistics to build credibility.
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Try this template!8. Neighborhood Profile
Benefit: Showcase expertise with community insights.
Include: Local amenities, schools, parks—make the area desirable.
Try this template!How to Create These Postcards in Xara
Step 1: Choose a template—“Just‑Sold,” “Just‑Listed,” etc.—from Xara’s real estate postcard library.
Step 2: Edit content using Xara’s drag‑and‑drop editor—replace text, add your logo, photos, and branding.
Step 3: Apply brand consistency (fonts, colors, logo). Xara auto‑applies branding across materials for uniformity.
Step 4: Enhance visuals using filters or effects to make property photos pop.
Step 5: Include a clear, compelling call to action—e.g., “Call now,” “Scan the QR code,” or “Visit our website.”
Step 6: Download print‑ready files (PDF with bleed/crop marks) or use integrated printing & mailing via Xpressdocs directly from Xara.
Q&A
Q: What’s a common mistake when designing a “Just‑Sold” postcard?
A: A common mistake is cluttering it with too much text—key takeaway: opt for a standout photo, clear headline, and easy contact info.
Q: How can I repurpose a “Just‑Listed” postcard template?
A: You can reuse it for “Open‑House” or “Neighborhood Profile” by changing the header, photos, and event details—this step 1 practice saves time.
Q: Why use a free home valuation offer postcard?
A: It offers tangible value to homeowners, establishes your expertise, and builds trust, making it a powerful lead generator.
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