TL;DR
Boost real estate marketing with a mix of standout content, high-quality visuals, personalized outreach, and integrated digital tools (like SMS, chatbots, paid ads, referrals), all powered by Xara’s cloud-based templates and automation.
Overview
In today’s competitive real estate landscape, success depends on a strong brand, standout marketing, and smart digital strategies. These 14 ideas help you streamline outreach, increase visibility, and generate consistent leads.
1. Prioritize High-Value Content
Content marketing reigns supreme. Focus on:
Blogs & Listicles (e.g., how-to guides, ebooks)
Static visuals (promotional, educational, or inspirational social media graphics)
Video content (e.g., virtual tours, “sell fast” tutorials, TikToks, Reels, podcasts)
2. Maximize Photo Quality
Invest in crisp visuals. Use professional equipment or editing tools (like Xara Cloud) to enhance lighting, crop, and detail to ensure your listings stand out visually.
3. Try SMS Marketing
SMS delivers immediacy with a 97% open rate versus just 20% for emails. Use it strategically for high-intent leads.
4. Engage Actively on Social Media
Post beyond listings—share tips, respond to questions, and engage with interactive polls or quizzes.
Become a thought leader through tutorials or insights.
5. Design Engaging Postcards
Stand out offline with postcards listing:
Local hotspots or attractions
Neighborhood guides or must-visit places
Handy tips for newcomers
Create them quickly using Xara’s drag-and-drop templates.
6. Ask for Referrals
Delight clients earn trust—and referrals. Don’t hesitate to request testimonials or ratings, especially on platforms like Google My Business.
7. Add Live Chat via Bots
Real-time interaction helps convert visitors. Add compliant chatbots to your website to engage leads instantly.
8. Deliver Value Through Newsletters
Newsletters should feel helpful—not pushy. Build trust with:
Local market updates
Property valuation insights
Homebuying tips, closings, and mortgage trends
Visuals like charts help drive engagement.
9. Use Paid Ad Campaigns Strategically
PPC remains powerful—65% of users click on PPC ads. Target by location, keywords, and demographics with tools like Google Ads and Facebook Ads.
10. Position Yourself as a Thought Leader
Offer educational content—articles, social posts, or talks—to build authority. This can lead to media features, speaking opportunities, and long-lasting credibility.
11. Leverage AI-Powered Ad Tools
For 2025 and beyond:
Meta’s Advantage+ (AI) can reduce ad costs by up to 19%.
Google’s Performance Max helps maximize ad leads efficiently.
Agents using AI report ~10% income growth.
12. Offer Interactive Buyer & Listing Presentations
Ditch static PDFs. Use digital, interactive decks to impress clients and stand out—especially in virtual or remote presentations.
13. Embrace a Multi‑Channel Strategy
Blend online and offline tactics for maximum impact:
Social media, SEO, email marketing
Direct mail postcards and printed flyers
Chat tools and AI advertising
This combination builds consistent leads and brand recall.
14. Use Xara’s Marketing Center
Xara’s platform accelerates and simplifies marketing:
Auto-convert MLS listings into print, social, and email campaigns
Access branded templates for various formats
Save time and maintain consistency across assets
Summary Table: 14 Marketing Ideas
Step | Action |
|---|---|
1 | Create valuable content (blogs, videos, guides) |
2 | Use high-quality, edited visuals |
3 | Send targeted SMS to engaged leads |
4 | Actively interact on social media |
5 | Send informative postcards |
6 | Request client referrals & testimonials |
7 | Add live chat to your website |
8 | Run insightful, trust-building newsletters |
9 | Launch targeted PPC ad campaigns |
10 | Establish authority with thought leadership |
11 | Leverage AI tools for smarter ads |
12 | Create interactive presentations |
13 | Mix digital and physical marketing channels |
14 | Automate and streamline using Xara tools |
Q&A
Q: What’s the most efficient way to reuse MLS data for marketing?
A: Use Xara’s Marketing Center to automatically convert MLS listings into branded campaigns across print, social, and email.
Q: How can I lower ad spend while improving results?
A: Try AI-powered ad tools like Meta Advantage+ and Google Performance Max to optimize targeting and reduce costs up to 19%.
Q: What’s a high‑impact offline marketing tactic today?
A: Postcards featuring local tips or neighborhood highlights still cut through the digital noise and create lasting impressions.
Q: How do I make newsletters useful rather than spammy?
A: Focus on market insights, local data, and homebuying advice. Use visuals like charts and only include sales when they offer value.
Q: Which marketing channels should I combine for best results?
A: A multi‑channel mix—social, email, chat, paid ads, plus printed collateral like postcards—yields stronger lead flow and brand visibility.
Ready to grow your real estate brand? Join over 52,000 happy customers and take the first step to transforming your brand.
Attract More Buyers with Xara Cloud!
Get Your Free Real Estate Marketing Materials For Your Business!
Join 10 000+ real estate agents powered by Xara Marketing Center.
- Sign up for a free account.
- Get a 14-day premium trial.
- No credit card required.
No credit card or phone number required.
